SWA # 4 - The ads

The first ad

This ad is taken from an American cars magazine. The ad is commercial for Ford f-350 pick-up truck. The target of this ad is everyone who is looking for a heavy duty truck and those who like having powerful cars. The ad is put this way to show the fact that this truck can stand all kinds of bad weather. No matter if it is raining and there is lots of mud on the way or if there is strong winds, the truck can drive well. The pick-up is dragging a long motorhome behind it to show the truck's power. There are different kinds of animals following the truck which gives the viewers the idea that even the animals are impressed by this power.

I chose this ad because it is made creatively and has different ideas.     


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The second ad 

after I translated the text.

This picture is taken from a Jordanian newspaper and it is a car advertisement. The newspaper where I found the ad is a sport newspaper, so this as is mostly for the young generation and sports lovers. The ad has a picture of a guy who is trying to commit a suicide using a gas pumper. Next to the guy there is a sentence "Can't afford gas prices" which kind of give us the idea that the man wants to kill him self because gas prices are too high for him. Then at the bottom there is another sentence that is meant to be the solution for guy and everyone who is in the same situation; "solve it and buy a TOYOTA hybrid" which tells anyone who is worried about gas prices, especially in Jordan where not everybody can afford to pay this kind of prices for gas, that they do not to worry anymore because they can buy a TOYOTA hybrid and forget about the gas. There are a couple of pictures for two hybrid cars and at the end there is the dealership's contact information and the website for more details.

Again, I chose this ad because it delivers the idea of hybrid cars in a funny and creative way.