SWA # 6 - Introduction

             Advertisement is a huge part of marketing for any kind of business. It has become an art that is taught in every university. Ads designers can change the way people think about something or make them change a product that they have been using for years to another, even if it is not as good, just by a creative commercial. With the technology we have today, there are competitions between companies to create the best ad even if that would cost them so much money because companies know that ads are valuable. In this paper, I will be analyzing two meaningful cars’ ads from two different countries. The first as is about a pick-up truck from the famous American brand “Ford.” The ad was published in an American car magazine called “Car & Driver” in September 2011. The second ad is about the economic TOYOTA hybrid cars. The ad is taken from a Jordanian sports newspaper called “Alrai” and was published in January 2012. The two ads are both about cars, but they are directed for different audience and based on different ideas and perspectives. The Ford’s ad is culturally based and designed for those who are looking for powerful cars. On the other side, TOYOTA’s ad is economical based and directed to those who want a car that could save them some money.