SWA # 5 - publication sources

• What is the journal or newspaper that featured the ad? 

The first ad was published in an American magazine called "Car & Drive"

The other ad was published in a Jordanian s newspaper called "Alrai" 

• What are the typical topics covered? 

The magazine is mostly about cars and what is hot in the cars world.

The newspaper is a general newspaper but the ad was in the sport section.

• What are the demographics of its prospective audience? 

Since the magazine is all about cars, the audience are the cars lovers and those who are interested for a reason or another in cars.

The newspaper is for all segments of society because it has all kinds of news in different section. The ad was, as I mentioned before,  in the sport section, so the audience are the younger generation whose members might still have not gotten the chance to own a car yet. 

• What other products/services are usually advertised there? 

Mostly cars in the magazine

In the newspaper, things that most people car about such as consumer products, new technologies, cars...etc 

• Based on the answers to the questions above, what does the publisher assume about the values of its readers? 

In the Ford's ad, the company assumes that the readers have a little background about cars and so they made their ad very meaningful and focused on one idea.

in TOYOTA's ad, the publisher obviously assumes that most readers are aware of the raise in gas prices and so the publisher use this point to sell its product.